Brand Identity

Brand ID has everything to do with what the consumer comes into contact with.

Some of my personal favorites; I have lots and lots more.

For example: The new airport in Baltimore wanted to position itself as a Washington airport, too. I was designer and art director in charge of developing new logo, and graphic standards across all media, and platforms. From transit buses to cocktail napkins.

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.”

Steve Jobs - Apple

“Quality is more important than quantity. One home run is much better than two doubles.”

Steve Jobs - Apple

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