Award winning automotive brand and retail media advertising; concept, strategy and production. Package goods and consumer products development, testing and all marketing materials. CRM development; 360degree marketing. Corporate ID, Editorial Design, Digital and traditional Illustration. WordPress and HTML web design and development . SOFTWARE: All CS6 Adobe creative suite apps
After receiving a Bachelor of Arts from the University of Maryland, I taught high school English for a few years in Washington, DC., Sonora, CA. and Sydney, NSW, Australia. I entered Johns Hopkins and the Maryland Institute for graduate studies in advertising and marketing I started at Doner Advertising in Baltimore and moved quickly to Ketchum Communications in Rockville, MD. I cut my teeth on new product introductions, test marketing consumer products and developing national retail advertising campaigns.
In 1982 I joined RPA in Los Angeles as Associate Creative Director and soon I was co-managing the San Diego office, overseeing all marketing responsibilities and a ten person staff.
In 1991 I joined Bozell Advertising in Southfield, MI as Executive Art Director, managing creative supervisor on all Chrysler and Plymouth national and regional retail advertising. I supervised a twenty person staff creating and producing all sales events and Tier 2 campaigns nationally. In 2001 all DaimlerChrysler brands (Jeep, Chrysler, Dodge and Ram) went to BBDO, and so did I.
I left BBDO in 2006 as the automotive business in Detroit began to downsize drastically. I have been pursuing new media directions in web strategy, design and development. I feel uniquely positioned to bring a depth of work and personal experience to help position, design, define, brand and bring to market new products and services in today’s complicated media landscape.
In 2011, my family and I relocated to Naples, FL. where I am now free-lancing full time